Promo Toolkit
The more CreativeGround is used and shared, the more valuable it is as a tool to bring resources to the New England Creative Economy Network. Are you a cultivator of your local creative community? We need your help getting the word out!
This toolkit is for you to share CreativeGround with your networks within and beyond the creative sector. Please use it to encourage your part of the New England Creative Economy Network to create, update, or claim existing Profiles. We rely on you to keep our data up-to-date, so please Suggest an Edit on Profiles that you see that could use some freshening up!
Please email creativeground@nefa.org as you discover new ways to share this information or have questions about how to maximize use of the current tools; the CreativeGround team can share these innovations with other CreativeGrounders to continually enhance how we celebrate the New England Creative Economy Network.
In this Toolkit:
- How to include CreativeGround Listings on your Website
- Boilerplate to share information about CreativeGround in your Communications
- Collateral and promotional materials, including logos and handouts
- Get your network involved
- How to recommend a Profile for the Spotlight: online and print
- Ways to connect with CreativeGround on Social Media
Include CreativeGround Listings on your Website
CreativeGround offers several options to easily display the many artists, cultural institutions, and creative businesses at work in your region.
Direct Link
Use the URL from the CreativeGround homepage (www.creativeground.org) to send folks directly to the directory homepage. Uplift the profiles that matter most to you by linking Search Results filtered for your state or specific communities and networks. You can use the CreativeGround logo to “hide” the link on your website: scroll to "Collateral/Materials" in this toolkit to download logos.
Some ways to share your search results:
- By State
- By City/Town, County, or Zip code
- By State Arts Agency (SAA) Roster
- *NEW!* By specific Designated Arts Communities, such as Cultural Districts and Creative Zones
- Learn More: Designated Arts Community FAQ
- Learn More: Step-by-Step Instructions
- Partners & community leaders: if we're missing a designated arts community option in one of these categories, please let us know so we can add it!
For more details on how to use Search filters, visit our FAQ
CreativeGround API
We’d love to have CreativeGround used as a centralized creative economy directory by partners across New England. The new CreativeGround API (Application Programming Interface) allows for integration of any front-facing directory data from CreativeGround into another website’s styling and layout.
Your integration would cite CreativeGround as the source of the data, and send users to the primary CreativeGround.org directory to sign in, create and update profiles, or contact profiles. CreativeGround staff will work with partners who use the API to understand the parameters of the data sharing, but the technical expertise of the partner’s website developer is required.
Use of the API is subject to the site Privacy Policy and API Agreement and will be monitored by NEFA.
To learn more, please submit this API Interest Form and contact CreativeGround@nefa.org to request access to the technical documentation for installing the CreativeGround API on another website.
For an example of the CreativeGround API in use by a local partner, see the Arts Hub of Western Mass.
Share CreativeGround in your Communications
You can promote CreativeGround in your emails, newsletters, and other communications with constituents, including grantees. Below is some boilerplate; there are also a variety of resources and materials on the Dig In As page to support your engagement with specific audiences (performing artists vs visual artists vs nonprofits, etc.). Visit the About page for detailed language on how CreativeGround’s mission fits into the big picture of a thriving New England.
Tagline
CreativeGround: Connect with Creative New England
General Boilerplate
CreativeGround is New England’s community-generated, free, online arts and culture directory that provides visibility, connection, and information to support a region-wide creative network. Spotlighting the stories, relationships, and data of the creative people and places at work empowers the creative community with more resources. Create a Profile and connect today!
CreativeGround supports the New England Creative Economy Network, which includes artists and creatives, as well as entities that partner with them.
New England’s free online cultural directory, CreativeGround, connects you with creative New England. Search, create a Profile, and connect today.
Search for and connect with [insert list of target audience entity types]. Whether you’re rooted in the New England Creative Economy Network, or are cultivating new relationships, we invite you to dig into the dynamic directory that is CreativeGround.
Search and connect with creative New England. Browse Profiles for [insert list of target audience entity types]. Whether you’re rooted in the creative community, or are cultivating creative relationships, we invite you to dig into this dynamic directory.
Search for and connect with New England [insert list of target audience entity types]. CreativeGround is a network of over 30,000 free profiles, including people like you, as a [insert list of target audience entity types]. Create a Profile and connect today!
The creative community empowers itself with knowledge, connection, and resources by harvesting their stories, relationships, and data through a centralized network, CreativeGround. When creative communities are supported, all communities thrive.
Collateral and Materials
Logos
Download logos for CreativeGround from below by right clicking the image and selecting "open in new tab." Go to the tab, right click the image and click "Save Image As" to download to your device.
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For accessibility reasons, please Contact Us if you need a white logo on a transparent background, or a specific file format.
Simple text to use alongside a logo could be:
Dig Into CreativeGround! Connect with Creative New England > www.creativeground.org
Dig Into CreativeGround! New England’s dynamic directory that celebrates New England artists, creatives, culture bearers, creative organizations, and businesses > www.creativeground.org
Handouts
The CreativeGround team has PDF handouts for various artist/organization types that list specific ways that CreativeGround can benefit them. We have tailored handouts for the following:
- Community Planners
- Creative Economy (at large)
- Libraries
- Local Cultural Councils
- Museums
- Native American Artists
- New England Presenters
- Performing Artists
- Public Artists
- Teaching Artists
- Visual Artists
To obtain copies of these fliers, email creativeground@nefa.org.
Business Cards
Share CreativeGround business cards at events and gatherings or in grant award letters and other print communications to your constituents. Contact us with your address and how many you need, and we will mail them to you. We also have a PDF version available for those with fully digital communications.
Intro Video
Share the Dig Into the New CreativeGround video as an introduction to the platform for your network.
Get Your Part of the Network Involved
Need Some Guidance?
Growth of the New England Creative Economy Network takes a village! We can help! Tell us the specific groups you’re inviting to CreativeGround so the admin team can track activity on our end, avoid duplicating efforts, and be prepared to provide tailored support.
The CreativeGround team offers:
- Direct one-on-one phone conversation and online demonstration of how CreativeGround might meet your needs
- Template emails that can be used to invite your network to create or update profiles.
- Technical support via email and phone, specifically for individuals who need assistance creating a user account, creating a profile, or updating a profile.
- As able, providing an in-person workshop for organizations, artists, and creative businesses directed at demonstrating how to create and update a profile.
Host a Workshop / Invite Us to Your Events
NEFA staff are always happy to visit your state to do presentations or office hours (one-on-one in-person instruction for users to create or update their profile). We can co-host an independent gathering, or integrate into existing events and provide:
- info sessions
- office hours
- webinars
- panels, and
- exhibiting
But you can host events on your own! (for detailed descriptions of the menu above, and everything you need to host an event, please visit our Training Toolkit)
For most live events, we have product-based swag. We can generally provide materials, such as business cards and handouts, at any time.
If you are aware of events that you or other Partners are hosting, let us know!
CreativeGround is also happy to promote relevant events and Partner efforts in our communications. We prioritize the promotion of events that span across our broad range of constituents.
NOTE: CreativeGround promotes professional development events, open calls and opportunities for the community, and research efforts. CreativeGround does not currently promote performance events or showcases, arts exhibits, etc.
Recommend a Profile for the Spotlight: online and print
Recognize excellent and exciting work by recommending fabulous profiles to be featured on CreativeGround. You can nominate a profile for the Spotlight via the Spotlight a Profile webform.
We strongly recommend featured profiles have a profile score of 20+ (to be an example to others). See the Profile Tips page for a simple checklist that can bring any profile to a top score (i.e. robustness). Share this page with the owners of any profiles that you want to nominate that need to do a little work before they’re ready for the spotlight.
CreativeGround spotlights robust profiles in many ways:
- “In the Spotlight” carousel on the CreativeGround homepage
- “How I use CreativeGround” carousel on the homepage
- Which is tied with Journeys on the About page
- In the content of the CreativeGround newsletter and monthly eblasts
- Writing or participating in CreativeGround blogposts
- On BOTH www.nefa.org and the *new* CreativeGround blog.
- As the blogs are more in depth, here is an example of the series “On the CreativeGround with... Michael Sakamoto"
- On NEFA and CreativeGround’s social media
- In NEFA program eblasts and newsletters and print materials
Get inspired. Nominate profiles from...
- Your list of grant recipients
- NEST-eligible CreativeGround profiles (these profiles must meet certain completion requirements to be considered for NEST eligibility)
- Your State Arts Agency roster artists
- Your project partners or collaborators
- Your Designated Arts Community members
- Sort your Searches by profile score to easily find profiles that best meet the Profile Score recommendations.
Connect with CreativeGround on Social Media
Connect with the CreativeGround community on social media. Follow our social media pages and tag us in your posts:
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Instagram: @CreativeGround.NEFA
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- Twitter: @NEFA_Boston
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- Facebook: @NEFA
Instagram is the only social media account that is exclusively CreativeGround. (though we of course share NEFA activities!) We’ll be hosting takeovers of this account with CreativeGrounders. Let us know if YOU are interested or if you know a great creative individual or organization that would be a delightful Instagram takeover host by submitting the Spotlight a Profile webform.
Use these Tags
#CreativeGround
We regularly use this tag when uplifting exemplary profiles and awesome arts communities represented on the site.
#FoundOnCreativeGround
Share your stories of connection and use of CreativeGround to demonstrate how amazing, resilient, and broad the New England creative economy is.
Become a Partner
Head over to the Partner Toolkit to discover how to:
- Create an account and gain Partner access
- Navigate to the Partner Portal
- Export Profiles for your area
- Add a Special Designation to a Profile (e.g. State Arts Agency Artist Rosters)
Train Your Part of the Network
Use the Training Toolkit to acquire training materials, such as:
- Workshop solicitation templates
- Workshop format templates
- User help troubleshooting tips
- Sample demos (by request)