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Creative Businesses

How to Navigate CreativeGround

Creative Businesses are entities ranging from a solo creative to institutions that employ thousands of people, such as advertising agencies, architecture firms, recording studios, and cinemas. CreativeGround is a free tool for New England businesses of all kinds to do the following:

  • Search to find discipline-specific individuals and organizations for projects or employment at your businesss
    • Find connections to strengthen your business with program development, cross promotion, and with talent or technical expertise for events
  • Build your Network by reaching new partners for creative economy projects, cross sector collaborations, and more
  • Be a community leader and help everyone thrive: Learn more in the Promo Toolkit. >
  • Show off your hard work! Advertise the breadth and depth of your business' activities and services and demonstrate the integral role that creative businesses play in making our communities vibrant places to live and grow and enjoy.
    • Specific tips below for creative business profiles below

Ready to Get Listed?

Get started on the profile for your creative business by getting the step-by-step breakdown to:

  • Claim and update an existing profile
  • Create a new profile

Image Courtesy of  Makery Coworking

Updating or Creating Your Profile

Profile Pro-Tips for Creative Businesses

Visualize

  • A picture is worth a thousand words: for your main profile image, use a photo of your business in action. Do not use a logo.
    • Be sure to include similar action-oriented media in your profile's gallery.

Describe

  • Be clear about what you do in your 'Description of Work and Background' section. Use specific keywords someone might use to search for your business.
  • Fill out the 'Activities and Services' section of the profile fully to ensure users understand who you are and what you do
    • Popular selections for Creative Businesses include consulting, marketing, art sales, events, publishing, fabrication, and design.
  • No business works alone - list your organizational and individual partners in the 'I Have Worked With' section

Got Space?

  • If you have a venue to rent, fill out the 'Venue for Rent/Use' section with fees, features, and other important information
  • Highlight the accessibility features for both your services and your venue space in the 'Accessibility of Services' and the 'Venue Available for Rent/Use' section of the profile

Check out these tips for making your profile ready for the spotlight, including the 411 on getting a top profile score for extra visibility.