Marketing Toolkit for Cohort Champions

The following is information that cohort organizations can use to help distribute information about CreativeGround to their constituents.

Clickable Table of Contents


Add CreativeGround to Your Organization’s Website

Link to the CreativeGround directory from your website. You can link either to the full directory, or just to search results for your particular state/community.

Embed on Site

An iframe (or inline frame) is an HTML element embedded inside another website. It allows our partners to insert search results from CreativeGround directly on their site, which can be used to easily display the many artists, cultural institutions, and creative businesses at work in your region.

Create your custom iframe using the template below and editing the highlighted fields. The URL should link to the results of the Explore or Search functions; those results should feature only the profiles you want in your iframe. Contact creativeground@nefa.org if you need assistance with adjusting this code.

Template

<iframe name=“NAME” width=“960” height=“800” src=“URL”></iframe>

Example

<iframe name=“New Hampshire Arts in Healthcare Roster” width=“960” height=“800” src=https://www.creativeground.org/explore?f[0]=field_state_roster_detail_se...></iframe>


Logos

Download logos of the site at www.creativeground.org/get-involved, or contact us for other logo sizes and options. Simple text to use along with this log is:

Dig into CreativeGround! New England’s free directory of creative enterprises and artists. www.CreativeGround.org

 


Mention CreativeGround on Social Media

Tag NEFA’s Pages:

Twitter: @NEFA_Boston

Facebook: @NEFA


Include Information about CreativeGround in Constituent Communications

Whether included in an email newsletter or as part of an award letter to grantees, we have plenty of text to help you describe CreativeGround to your constituents. There are lots of resources on CreativeGround under www.creativeground.org/get-involved and www.creativeground.org/about, and you may use the boilerplate text below to help you get started.

CreativeGround is also happy to promote relevant events and partnered efforts in our quarterly e-newsletter, monthly e-blasts, and monthly blogposts. We prioritize the promotion of events that span across our broad range of constituents.


Boilerplate Text about CreativeGround
(Other text can be found on individual cohort pages found at http://www.creativeground.org/about)

CreativeGround spotlights the rich range of creative people and places at work in the six New England states. This free online directory includes profiles for cultural nonprofits like libraries and theaters, creative businesses like recording studios and design agencies, and artists of all disciplines including visual arts, performing arts, and crafts.

Create or update your profile to promote yourself and your work to a broad audience of organizations and individuals looking for potential collaborators. Use CreativeGround’s image gallery and extensive fields to describe your disciplines, activities and services, populations served, and more to help users find your profile in specified searches. Perform your own detailed searches to find collaborators within your region. Learn more about using CreativeGround at http://www.creativeground.org/get-involved  or email CreativeGround@nefa.org. See our upcoming webinar series on our Resources Page and stay tuned for information about our spring series.


Host a Workshop and Tell Us About Events
NEFA staff is always happy to visit your state to do presentations or office hours (one-on-one in-person instruction for users to create or update their profile). Or, if you are aware of other events that you’re hosting or other partner organizations are hosting, let us know – we are always happy to tack onto other events and do a presentation, office hours, exhibit, or provide materials such as postcards and handouts.

WORKSHOPS MENU

Info Session Presentations – Staff give a PowerPoint presentation of general NEFA and New England programs information and lead into a brief history of CreativeGround. Staff then present a live demo of the site highlighting its value as a promotional tool, search/exploration engine, and tie ins with NEFA’s grant programs. Attendees are walked through the front and back end of a profile and given tips for ways to make their profile stand out. Runs between 45 minutes and 120 minutes. Pre-event registration strongly encouraged. We prioritize groups of 30-40 people but will not limit a session to this number. Additionally, we open to (even prefer) to split the meeting time with other agenda items for our host organization so that the meeting attracts a broad audience.

Office hours – These events offer hands-on individual assistance with creating and updating profiles. Depending on event length, CreativeGround staff may begin with a PowerPoint presentation of a brief history and overview of the site before breaking out into dedicated time for updating profiles. Attendees register in advance to ensure adequate staffing for individual attention. Attendees sign up for a one-hour time slot and are reminded to bring materials – such as images or descriptive text – on a flash drive or saved to cloud storage. CreativeGround/NEFA provides PCs, wireless hotspot (if needed), and up to 3 staff members per 5 attendees for dedicated assistance in navigating user accounts and profiles. Generally, NEFA allows up to 5 Office Hours per workshop day to permit time for set up, clean up, lunch, and a 15-minute reset between time slots.

Webinars – These online workshops are between 20 and 45 minutes long and focus on a specific feature of or approach to using the site. (as a specific kind of artist, etc.). Pre-registration is encouraged. The digital community members in attendance can be in contact with each other and with the CreativeGround host with questions, comments and feedback. Webinars are recorded and saved on the CreativeGround resource page for future user reference. This live event is less reliant on a community partner or venue host, though CreativeGround is appreciative of cohort outreach and inspirations for webinar topics.

Panel presentations – members of CreativeGround staff are happy to share knowledge of CreativeGround, the creative economy, and NEFA’s research at relevant convenings.

Event exhibiting – CreativeGround staff register and table at relevant conferences and events. Staff provide information on CreativeGround as well as NEFA’s other programs, especially programs and grants that require CreativeGround profiles for applicants. Access to electricity is preferred as we like to feature a PC with the CreativeGround sited loaded to engage attendees at the conference to explore the directory. When possible, CreativeGround staff will incorporate live demo(s) or walk-throughs of the site throughout the day or at breakout workshop sessions.

CreativeGround has product-based swag for most live events to promote the usage of the site.


Distribute Postcards to Your Constituents
Do you need CreativeGround postcards for upcoming events, gatherings or to include in awards letters and other communications to your constituents? Contact us with your address and how many you need, and we will mail them to you.

  • Make postcards available at events and workshops
  • Include in grant award letters (if applicable)
  • Mail them to specific organizations or individuals to tell them about CreativeGround

Tell us who you’re targeting
It’s important that we know who your communication is going out to and who your targets are, so we can adequately track CreativeGround activity on our end and avoid duplicating any efforts.  We have handout materials with tips for how specific groups can use CreativeGround.


Directories for Local Designated Arts Communities or Creative Zones

We’re piloting an effort to let members of designated arts communities and creative zones share their affiliation on CreativeGround. Community or zone leaders (and all CreativeGround users) could then sort profiles by zone. If you know of districts in your state that should be included in this listing email them to site admin Morganna Becker (mbecker@nefa.org).


Additional Support CreativeGround Provides
to you as a cohort champion (and to your constituents)

  1. Direct one-on-one phone conversation and online demonstration of how CreativeGround works and assistance in creating a task list to start the process of pulling together a local directory or investigate other ways CreativeGround can meet your needs

  2. Template emails that can be used to solicit organizations and artists to create or update profile with explicit directions.
  3. Technical support in the form of the CreativeGround staff promptly addressing flagged profiles and corrections
  4. Technical support via email and phone specifically for individuals who need assistance creating a user account, creating a profile, or updating a profile.
  5. Under certain conditions, providing an in-person workshop for organizations, artists, and creative businesses directed at demonstrating how to create and update a profile.

Template Verbiage for Reaching Out to Constituents

Claim a profile on CreativeGround

Hello,

I’m contacting you to let you know that you have a profile on CreativeGround that needs to be updated. CreativeGround is a free directory of New England artists, organizations, and creative businesses. The directory is a project of the New England Foundation for the Arts. [NAME] has a profile on CreativeGround that is unowned (perhaps because it was migrated over from one of NEFA’s former directories, CultureCount or Matchbook.org).

 

CreativeGround is a great resource for artists, organizations, and creative businesses to promote their work and to locate others for potential collaborations. The directory is searchable, and by filling out fields in your CreativeGround profile describing your activities and services, your profile will appear in search results when someone searches specifically for certain disciplines, activities and services, populations served, institution types, and more. CreativeGround is the only such directory in New England – I would recommend you update the profile with a description, images, video, and information about who you are and what you do so that you are adequately represented as an important part of the New England creative economy.

 

You can update this profile by creating a user account and requesting management of your profile. Here are some instructions on how to do this:

 

  1. Go to http://www.creativeground.org/user
  2. Enter your information under “I want to create an account”
  3. Once logged in, go to the profile page you would like to manage (in this case: URL).
  4. Scroll down to the bottom of the profile page and select 'Request Management of this profile.'
  5. Once the CreativeGround team has approved you as profile manager (within 1-2 business days), you will now see your profile listed on your ‘My Account’ page under Public Profiles.
  6. Click 'EDIT PROFILE' to the right of the profile name to edit and update the profile.

 

If you need any assistance creating a user account and managing your profile, contact Morganna at creativeground@nefa.org or call 617-951-0010 x535.

 

Create a profile on CreativeGround

I wanted to let you know about CreativeGround, a free online directory of New England artists, organizations, and creative businesses. The directory is a project of the New England Foundation for the Arts. This directory is a great resource for artists, organizations, and creative businesses to promote their work and to locate others for potential collaborations.

The directory is searchable by anyone, and by filling out fields in your CreativeGround profile describing your activities and services, your profile will appear in search results when someone searches specifically for certain disciplines, activities and services, populations served, institution types, and more.

CreativeGround is the only such directory in New England – I would recommend you create a free user account and build a profile with a description, images, video, and information about who you are and what you do so that you are represented as an important part of the New England creative economy (or insert specific town.)

Here is an example of a completed profile for the following:

Visual Artist: Wikepi Baskets
Performing Artist: Voci Angelica Trio
Cultural Nonprofit: Easthampton City Arts (ECA+)
Library: Goshen Public Library
Creative Business: Otter Creek Smallcraft Canoe & Kayak

If you need any assistance creating a user account and building a free profile, contact Morganna at creativeground@nefa.org or call 617-951-0010 x535.